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Être une marque responsable… on vous dit tout !

Being a responsible brand… we tell you everything!

Helene YUJ
29/01/2021

In 2014 the bet was daring to create the first brand of yoga clothing and accessories in France. Dared because creating this brand of yoga, calling it "YUJ", gave us a duty of respect and values. Do you know what YUJ stands for? YUJ is the Sanskrit root of the word yoga, which means the union of heart and mind. It was obviously not possible with such a strong name to negotiate on the quality of our creations. The most important thing for us was certainly to create a dressing room dedicated to the practice of yoga, but above all to develop a dressing room that is comfortable for the yogis who wear our clothes, and good for the environment in which we live.

We tell you everything

Like the food industry, the textile industry is not spared from green-washing. This is why we are completely transparent about our production method. Verticalized production means having the fewest contacts in order to centralize all the production circuits of our clothes in one place. From the production of the raw material to the finished product, we have from the outset chosen to work at the heart of a single factory in order to limit our carbon footprint. The risk of this is not to put several manufacturers in competition and to have larger manufacturing hits. But isn't it more important today to continue to wear pretty clothes while limiting our impact on the environment?

Our yogis clothes as well as our mats are our second skin, technical and comfortable, we have thought of everything.

Our clothes are made with non-toxic and eco-responsible materials and our eco-friendly mats are made of ecological and recycled biodegradable rubber, either made of 100% natural rubber, dyed with water, latex-free, silicone-free, and phthalate free. In addition, the "faux suede" coating is made from recycled plastic bottles. Subsequently, after thinking about how to protect our clothes and accessories when sending them, we made the decision in 2019 to eliminate our use of plastic and move towards bio-decomposable plastic packaging.

Engage... Good karma

That's not all ! At YUJ our commitment goes beyond our yoga mats, because doing good around you is helping to create a better world. Each year we make a commitment by donating part of our profits and by getting involved in causes that are close to our hearts: breast cancer ( Pink Ribbon ), children (" Yogis of the heart" with Mécénat Chirurgie Cardiaque), the hospitals in Paris, the Restos du Cœur,...

So it's not for nothing that we wanted to be called House of Mindfulness , it's a reality, those who know, know :)