The first French yoga brand created in 2014 by Hélène Duval, YUJ develops its entire activity around these 3 letters which mean “union” of body and mind.
Our history
Then a yoga teacher, Hélène Duval democratized the practice of yoga by creating unique events bringing together thousands of people, and by supporting her notoriety through yoga videos in partnership with ELLE. Millions of views and a few months later, the community was created, the yogis followed, and the YUJ brand was born.
— Creation of the YUJ Paris brand and launch of the e-commerce platform
— Development of distribution within department stores
— Yogis of the Heart event at the Grand Palais (2000 people)
— Opening of YUJ YOGA STUDIO Paris 7th
— Yogis of the Heart event at the Château de Versailles (700 people)
— Launch of yoga retreats
— Opening of YUJ YOGA STUDIO Paris 1st
— Temporary implementation of the concept at Folie Douce Chamonix and Villa Thalgo Paris 16th
— Launch of YUJ TEACHER TRAINING yoga teacher training
— Opening of YUJ YOGA STUDIO Boulogne
— Opening of YUJ YOGA STUDIO Paris 17th
— Implementation of the concept at the HOY Paris 9th Hotel
— Opening of YUJ YOGA STUDIO Paris 8th
— Launch of the B2B platform
— Immersive yoga event at the Atelier des Lumières
